Ep. 3 | Research Action vs Tangible Action

Hi, this is Kate Zurenko, host of the podcast Practices is Progress. I've curated content and interviews to inspire and to help fast forward your solopreneur success by learning from others who are sharing real examples of what it takes to create and to run a business from within their own four walls. I hope these real-life experiences are inspiration to what is possible. I am driven every day not only to create a successful business, but one that is sustainable. And I know it's possible for you, too.

Hi, all back for episode three. Super excited to be here to discuss this week's concept, which is research action versus tangible action. And so when we think about taking action, usually the outcome is a goal we're trying to reach or a specific outcome. And so if that result that we want is to move forward with, say, in business, an offer, putting ourselves out there in marketing, public speaking, writing a newsletter, doing the thing that we have to do in order to move our business forward, we have to believe we know enough to take that step. We transfer our research and experiential knowledge to take action outside of ourselves.

So what happens here is that ultimately there's growth in your business and growth in that personal development space as well. Because you've had to work from going from research action to tangible action. So to dive a little bit deeper in the research space, we research to help us understand something better. It's where we learn. It's where we feel more confident about the subject or the thing that we're trying to do.

But we have to be cautious in this space because we live in such an info connected world that it tricks our brain to think we don't know enough. But in fact, you might already have the knowledge you need to do the thing that you want to do. And so we oftentimes get trapped in the research cycle of something. We've all experienced this, I have for sure experienced this. It makes us feel productive.

We can easily justify using our time researching because it's showing us that we are even more prepared to take the steps that we want to take. But it also serves as a buffer from us actually taking the tangible action that is needed to be productive to reach our outcome or goal. So when we go to take action, it often brings up a lot of feelings, especially fear. And then back to research we go because it must mean we don't know enough. But I challenge you again in this space to believe that b minus work is really okay.

And what this will do, it will help you get out of your own way to move into tangible action, and this is where you're going to garner the results, to meet that goal, or to get to an outcome that you've been wanting to get to. So this is where we are actually taking the steps, messy steps if needed, to create an offer, a product, a service, marketing material, an email from the knowledge you already have through the experience. And yes, research. But within reason, you need to do a gut check. If you're not reaching a desired outcome or goal, is it because you're spending too much time in the research space and avoiding taking tangible action? Because it's bringing up a lot of feelings and discomfort to go from researching action to tangible action.

But this is indeed where the growth happens, along with all the feelings too. So as I continue on in my journey here with podcasting, one of the areas that fascinates me so much is our individual brains and how much power they ultimately have over us if we're not checking in as to the reasons why certain outcomes are happening and why certain outcomes are not happening. Thank you so much for listening. This has been an exciting few weeks here for me to be stepping out of my comfort zone and being able to essentially dig deep into the things that I'm passionate about that I have seen work for me through lots of trial and error over the years. And I hope this tidbit of knowledge about moving from research action to tangible action is something that helps you along your journey to grow your business as it has for me.

Look forward to being back here and talk to you soon.