Website Redesign + E-commerce
Yes it’s true, many times it is love at first chat with my clients.
Dani was no exception!
She’s a driven, ambitious, kind, heartfelt local business owner who was on the search for a web designer. Little did she know — and little did I know at the time — she would get so much more than that. Dani was a transformative client for my own growth as a business owner as well.
Her honest feedback really struck me! She advised me that future clients should really know how involved they will be in the design process as it was not clear to her when she hired me. It was brilliant! Because that is exactly how I love working with my clients — becoming their teammate as a listener, a collaborator, and an implementer as they reach toward the next chapter of growth in their business.
Results
University Flower Shop saw an IMMEDIATE increase in sales!
The reality is Covid pushed many shoppers online which has forever shifted the way people shop, even locally. Now more than ever there is a very high expectation websites should be easy to use. When this need is not met people can quickly get frustrated and not complete their purchase.
Dani saw the value in investing in a new website to improve her online store experience for her customers.
Behind the scenes we had thoughtful strategy meetings covering copy, flow and feel of the new website design. Since launch we have seen an improvement in the shop’s visibility resulting in an increased amount of leads coming from searches on the web. From these leads we are seeing customers are not only looking, but an increased percentage are placing orders for florals and plants once they click on the website.
The outcome of this beautiful, yet functional, website redesign has resulted in a much larger than expected increase in online sales — which means more happy customers!
Additionally the thoughtful and strategic setup of the e-commerce checkout has streamlined the process of receiving orders on the back end at the shop, decreasing errors and stress! A true win-win.
Website Improvement Highlights
Consistent font size throughout the website
Mobile responsive design
SEO (search engine optimization)
Faster loading speed
Upgraded the usability for e-commerce experience - for both the users and the backend at the shop:
A clear and simple way for local pickup and delivery
A custom calendar that allows for blackout dates
Jam Intensives with Kate
The website is the tangible deliverable my clients receive while working together, but the transformation behind the scenes is where the magic happens. Through what I call Jam Sessions these 1:1s become a place to dive deep into their business. My client’s are provided with a platform to collaborate in between our 1:1s. This allows us to move their project forward while having me on their team as they work through their business growth on many different levels.
Dani’s Jam Intensive Highlights
Live sessions working through website copy
Live updates to website - refresh and voilà! changes are made
Open discussions about business growth
Squarespace tutoring
Overall strategy
…and so much more!
Exciting News!
We are currently working on setting up Dubsado, a client management system, to help support Dani’s growing business to automate the customer experience for ordering florals for weddings and events.
“Kate cares!! She gets to know your business and works with you on figuring out puzzles that you have been tackling independently and have not been able to resolve.
I really appreciated the professionalism of her work, her ability to create boundaries and structure in the work flow while also being so accessible, kind, transparent and flexible at the same time! This is no easy balance to master.
She was committed to making things work and was GENUINELY eager to help and seek solutions. Not to mention, she is just a lovely person!! I always enjoyed my meetings with Kate and developed complete trust in her abilities, amazing work ethic and infallible desire to do great work.”
THANK YOU KATE!
-Dani V.
Are we a good fit?
Passion is what drives me deep into my client’s world to leave no stone unturned.
I love working collaboratively towards their needs, wants and wishes, while helping them bring new energy to this next chapter of their business ownership.
If you are ready to work hard and reap amazing results, I would love to connect and hear all about you and your creative tech needs!